The Missing Link
Contributed by Rtr Harnniann
It’s a strange phenomenon.
I just did some study on our previous activities and projects.
It is fair to conclude that some of our activities derive its strength mainly from non-members i.e. guests.
Look at our Paint Ball Tournament, only 2 out of 6 Centennial Dragons were our members. Look at the Scuba Diving trial, some participants I could not even remember their names now.
It can also safely conclude that it is a rare occasion when we do not have guests in our activities or project, take Dodge ball, Sunway Project, Wall Climbing, Parliament visit, for example.
From the above observation, It can further concludes that our activities are attractive and interesting, that explains why our guests (who has no obligation to take part) were there with us. People simply want to have fun or learn something or maybe do something to the community!
Yet, after having said that, we still face the universal problem of having difficulty in recruiting new members. Just like middle age man starts losing his hair, we are losing members at not so comfortable rate.
Maybe we forget to sell our club during these activities? Maybe we just say to our friends, “come and join us to climb some walls, it’s fun!” after that we shake hand and say, “thanks for coming bye!” instead of saying, “see you in our club meeting next week”?
Or perhaps it’s about marketing? The 4 Ps I know?
Place: Most of our activities are held in Klang Valley area, though not so convenient for KL friends, the pool of Klang people is big enough
Price: it is always our philosophy to make joining Rotaract an affordable affair
Product: As I have said above, the product we offer is the learning and fun experience which had proven to be attractive
Promotion: is this the missing link and the cause of our problem?
It’s a strange phenomenon.I just did some study on our previous activities and projects.
It is fair to conclude that some of our activities derive its strength mainly from non-members i.e. guests.
Look at our Paint Ball Tournament, only 2 out of 6 Centennial Dragons were our members. Look at the Scuba Diving trial, some participants I could not even remember their names now.
It can also safely conclude that it is a rare occasion when we do not have guests in our activities or project, take Dodge ball, Sunway Project, Wall Climbing, Parliament visit, for example.
From the above observation, It can further concludes that our activities are attractive and interesting, that explains why our guests (who has no obligation to take part) were there with us. People simply want to have fun or learn something or maybe do something to the community!Yet, after having said that, we still face the universal problem of having difficulty in recruiting new members. Just like middle age man starts losing his hair, we are losing members at not so comfortable rate.
Maybe we forget to sell our club during these activities? Maybe we just say to our friends, “come and join us to climb some walls, it’s fun!” after that we shake hand and say, “thanks for coming bye!” instead of saying, “see you in our club meeting next week”?Or perhaps it’s about marketing? The 4 Ps I know?
Place: Most of our activities are held in Klang Valley area, though not so convenient for KL friends, the pool of Klang people is big enough
Price: it is always our philosophy to make joining Rotaract an affordable affair
Product: As I have said above, the product we offer is the learning and fun experience which had proven to be attractive
Promotion: is this the missing link and the cause of our problem?
Labels: Opinion
posted by harnniann at 10:10 am
2 Comments:
I don't think 'Promotion' is the biggest problem. Could it be 'Commitment'instead?
I think vi is right, I have alwiz been trying to promote to the guests but with no avail. Most think it is very hard to come for meetings as they are tied up with studies or work. I guess this is the fact that we all have to face, either we are too free or they are too busy.
But nevertheless, life goes on and we're happy with what we are right now, especially after all that we've experienced and learn throughout these couple of years.
Post a Comment
<< Home